There are many way in which the skin care market could be segmented.
In this blog, we have focused on two ways to segment the market:
This first segmentation is based on the relationship women have towards beauty. Does she like to look smart, natural, seductive or is she not that into her looks?
Another way to segment the market is more focused on another variable, namely the age of consumers. Obsviously the skin needs different treatments & products depending on your age. Here is the classic segmentation based on age.
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