Monday 19 December 2011

Result of the quantitative survey


                         

When it comes to choose its favourite brands among the skincare companies, L'Oréal takes the lead just in front of Nivea with 49% VS 45%. 
44% of voters say that they purchase these brands in mass retailers like Carrefour or Auchan. However selective retailers represent 40% of the overall channel. (for those 2 questions, voters could choose one or several answers)




The category of products where the private labels are the most successul concerns the face-wash goods with 55% of total votes. For this questions voters could also choose several answers. This is why moistorisers and youg skins care are sharing the second position with 41%.
Talking about the monthly average amount spent on skincare product, consumers answered between 11€ and 15€ (38%). Only 9% do spend more than 31% for this kind of products per month.





Among the Internet users that took the survey, 53% of them think that a woman should start using anti-age care not later than 30 years old. Only 3% of them affirm that a woman should never use this kind of skincare.
Last but not least, more than half of the voters (62%) do trust organic cosmetic products VS 37% who are skeptical towards these goods.


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