Monday, 19 December 2011

Result of the quantitative survey


                         

When it comes to choose its favourite brands among the skincare companies, L'Oréal takes the lead just in front of Nivea with 49% VS 45%. 
44% of voters say that they purchase these brands in mass retailers like Carrefour or Auchan. However selective retailers represent 40% of the overall channel. (for those 2 questions, voters could choose one or several answers)




The category of products where the private labels are the most successul concerns the face-wash goods with 55% of total votes. For this questions voters could also choose several answers. This is why moistorisers and youg skins care are sharing the second position with 41%.
Talking about the monthly average amount spent on skincare product, consumers answered between 11€ and 15€ (38%). Only 9% do spend more than 31% for this kind of products per month.





Among the Internet users that took the survey, 53% of them think that a woman should start using anti-age care not later than 30 years old. Only 3% of them affirm that a woman should never use this kind of skincare.
Last but not least, more than half of the voters (62%) do trust organic cosmetic products VS 37% who are skeptical towards these goods.


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