A customer insight represents a deep understanding of customer needs and the drivers of customer behaviour. Customer Insight leads to opportunities for creating solutions that are closely linked to the core drivers of human needs and expectations. They are influenced by factors such as opinions, trends, attitude & values.
The following section displays the customer insights per segment of the skincare market.
Moisturisers:
“ I don’t have much time so I want a moisturizer that hydrates my skin and makes it soft and beautiful ”
Anti-Age:
“ I want my face to look younger,
similar to how I feel ”
Young Skin:
“ I want a facecream that deeply cleanses and softens my skin,
so that I feel more confident”
“ I want my face wash to protect, clean and purify my skin”
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